Arizona Basketball Second Most Valuable Program In NCAA
As Arizona’s 34-4 season came to a close last weekend against Wisconsin, the value of the program went up.
According to the Wall Street Journal, Arizona Basketball is the second most valuable program in all of college basketball. The total is almost as much as the value of some teams in the NBA.
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On the season, the Wildcats had an adjusted revenue of over $43 million and currently has a valuation of $314.9 million. Louisville has the most value with a total valuation at $367.4 million while Kansas was a close third having $291.2 million.
These calculations were thought out by assistant professor Ryan Brewer at the Indiana-Purdue University Columbus.
All of these programs earn this money through revenue from their arena and concessions as well as television contracts. Arizona happens to play at a very nice McKale Center that is one of the best venues in college basketball.
They also happen to have almost all of their games broadcasted on major networks like ESPN and CBS. Not to mention their deep tournament run into the Elite Eight helps with their value as well.
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Arizona is the only Pac-12 school in the top 20 with UCLA being at 22 with a total valuation at $84.3 million.
Because of the Wildcats tremendous recruiting this season, they will be very good again next year. Their value will rise up even more, hopefully nearing that No. 1 spot to be the most valuable college basketball program in the NCAA.